Do you need a little bit of motivation? A little boost? Someone to pump you up? Well, look no further…
Scotty Russell is the creator, teacher and speaker behind the hand lettering and illustration account @prspctv_cllctv as well as the host of the weekly Perspective Podcast (@perspecticepodcast) and the hype man you’ve been waiting for.
Seriously! If you’ve feel like you’re ready to jump into a side hustle OR your side hustle need’s a little pick-me-up, Scotty has come on to share with you his 5 best tips for hand lettering as a side hustle.
Have A Plan (and be intentional)
What do you want to do? Who do you want to be? Knowing the answer to these types of questions and having a clear vision or a goal of what you want to accomplish in life to work towards.
If you know what you want to accomplish, you can reverse engineer it to figure out what steps you need to get closer to it.
Have small little steps each day.Scotty Russell
Scotty recommends that you post at LEAST once per week in order to slowly build your tribe. Anyone can do that! Anyone can post once per week.
You need to stay in front of people and remind them you exist. Yes, it can be hard, but be accountable FOR YOURSELF.
It’s not easy when you pursue something that is important to you. And when times get hard, you have to grit it out. It can be exhausting and difficult, but it’ll be worth it in the end.
Stop Trying to be Pizza
Ok, so some context…Scotty LOVES pizza. Like, loves pizza. Scotty is also a big believer in loving and accepting your quirks and waving your freak flag. After spending the majority of his life trying to please everyone, (trying to be pizza…) and creating work that other people loved and wanted to see, he neglected what HE wanted to create. So, stop trying to appeal to everyone.
You can’t make everyone happy, you’re not pizza.Scotty Russell
Find Your “Secret Sauce” (aka your sweet spot)
How to make a secret sauce?
Take your greatest passion and your greatest strength and find a way to mix the two together. That’s the base to your secret sauce.
But when you’re ready to turn it into a side hustle, you need to throw in a third ingredient to your sauce: a market.
Who is the person you can provide your solution to? That’s your market.
And when you put those things together, you get YOUR SECRET SAUCE!
As though those 5 tips and Scotty’s charisma weren’t enough to get you going, we also talk a bit more candidly and cover topics that relate to keeping your spouse/partner in the loop, our opinions on “FOMO” and a whooole list of books we recommend.
At the beginning of the interview Scotty mentioned this super cool resource…Don’t worry, I didn’t forget about it.
The Side Hustler’s War Chest is a FREE (yes, free) one-stop toolkit with 6 different guides covering Scotty’s most frequently asked questions, and then paaacked with awesome resources. It’s seriously cool. And did I mention FREE?
If you haven’t checked it out, you’re missing out.
Thanks so so much for taking your lunch break to be with us Scotty!
If you want to listen to my episode (number 110) on the Perspective Podcast, you can find it here!