In this video I chat with Ilana Griffo, author of Mind Your Business, about 5 SUPER easy steps you can take to start or grow your business T.O.D.A.Y.! And if you think you were done with homework when you graduated, well…think again!

Check out the video and then scroll down for my key takeaways and a list of all the resources we mentioned throughout the video!


  • The importance of knowing your “what”
  • Why you need to speak specifically to your ideal client
  • What you should include in your “elevator pitch”
  • How to use social media to reach out to potential clients SLOWLY
  • Why you should be consistent with the topics you post about (and then why you should be repetitive)


  • Stop waiting to be discovered! Reach out and tell people (and potential clients) about you and your business and how you can help them with your services.
  • Build (and invest) in business relationships slooowly. Start showing up through social medial and show interest that is NOT business related.
  • Create a portfolio with a focus on that you WANT to create. It’s better to have 5 strong projects than it is to have 20 weak ones. (But don’t forget to share them on your WEBSITE!)
  • BE CONSISTENT! Highlight 3 to 5 things that you want to post and talk about on social media, and then talk about them regularly!
  • Connect with people in your field! Whether that be virtually OR in person, making friendships with people who do what you do can bring future collaborations, referrals and FRIENDSHIPS!


The links below may be affiliate links where appropriate. This means that your purchase through these links may result in a few cents in payment to me, to support creating further resources like this one! That being said, I will never suggest supplies that I do not personally use and fully recommend.

  • Snag a copy of Ilana’s book, Mind Your Business!
  • Grab Ilana’s FREE worksheets here.
  • Listen to my interview with Lana Dingwall’s here
  • Figure out what website hosting platform is right for you here.

Like this episode?! I’d be SO GRATEFUL if you’d leave a comment on the video!