Panic-Free Pricing


Take the panic out of pricing your work!

Ready to turn your passion into profit, but completely overwhelmed with how to price your work?

We’ve got you covered.

Since its release in 2017, Panic-Free Pricing has helped over 2,500 beginning letterers, calligraphers, and artists to feel more confident and ready to profit from their skills!

This is a DIGITAL product including downloadable PDF materials and virtual trainings—no shipping is required. When you check out, you’ll receive login information from Teachable.



Inside this course, we get into topics like:

  • Overcoming your fear of charging too much (or too little!)
  • How to price if you’re still a beginner, how to deal with “friends & family” discounts, and what to do if you screw up the project
  • How to write an estimate, invoice, and contract (with real examples of our own!)
  • FULL PRICE CHARTS you can reference when quoting jobs, with real minimum charges for specific types of projects like wedding signage, murals, logos, & a ton more
  • Actual photo examples of some of our own projects, and what we really charged for them

Here’s what you get with your purchase:

  • Instant lifetime access to the full course on an easy-to-follow platform
  • A 98-page reference guide (downloadable & printable!) that you can come back to any time you need to figure out where to start on a quote
  • Over 2 hours of video help with a variety of instructors, broken into pieces to help you work through the whole reference guide
  • Full pricing minimum charts for 7 of the most common categories of lettering & calligraphy projects
  • Access to the private Facebook group for help with pricing your own projects+ PLUS an extra bonus module to help you choose & create your website!

About Your Instructors

With over 30 years of combined experience in quoting design and lettering projects, we get asked pricing-related questions all.the.time. Which is why we teamed up to bring you the exact pricing resource we wish we had when we started our businesses.

Joanne Lauzon founded inDetail Creative—a studio offering brand + publication design, lettering + illustration, watercolour, and acrylic art—in 1992! Through her Live Your Spirit! workshops, classes, and retreats, Joanne inspires women in her city and around the globe to live joyful lives through creative play.

Becca Courtice launched The Happy Ever Crafter in 2015 after becoming absolutely smitten with calligraphy and lettering. Since then, she’s built a following of over 150k aspiring artists all over the world and has grown her business through her fun and approachable teaching style.

PLUS, we’ve recruited some amazing guest contributors for you, too!