Panic-Free Pricing

A comprehensive course for new calligraphers + letterers ready to turn their passion into profit.

Enroll now

Ready to turn your passion into profit, but completely overwhelmed with how to price your work? We got you covered…

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Overcome your fear of charging too much (or too little!)

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Learn how to price if you’re still a beginner, how to deal with “friends & family” discounts, and what to do if you screw up the project

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Step-by-step training on how to write an estimate, invoice, and contract (with real examples of our own!)

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FULL PRICE CHARTS you can reference when quoting jobs, with real minimum charges for specific types of projects like wedding signage, murals, logos, & a ton more

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Actual photo examples of some of our own projects, and what we really charged for them

Here's what you get!

  • Instant lifetime access to the full course on an easy-to-follow platform

  • A 100+ page reference guide (downloadable & printable!) that you can come back to any time you need to figure out where to start on a quote

  • Over 2 hours of video, broken into pieces to help you work through the whole reference guide

  • Full pricing minimum charts for 7 of the most common categories of lettering & calligraphy projects

  • Access to the private Facebook group for help with pricing your own projects

  • + PLUS access to our popular 5 Keys to Confident Pricing workshop AND the exclusive 15 Ways to Find Clients workshop! That's 2 hours of additional content, free!

  • carola panic-free pricing calligraphy testimonial
    Carola Sallis

    After taking this course, I felt confident in pricing out what my work was worth, knowing it was in line with industry standards. What I appreciate most about this course is how transparent and honest Becca and Joanne are about pricing in providing clear examples of actual commissioned creative work.

    I’m so grateful I found this course and will always refer back to what I learned here.

  • Jamaica Arvisu

    Becca and Joanne explained everything very clearly and they provided detailed examples. I feel so much more confident about putting a price tag on my work after taking this course!

  • Karen Driscoll

    You NEED to take this course! You will no longer will get that sick feeling in your stomach because you don’t want to say too much or end up charging too little cause you’re just unsure! You will learn that there are so many things that you NEVER thought of that you should be adding to the cost of the job!

  • Naoise O'Donnell

    Panic Free Pricing answered every single pricing question I had and a whole bunch I hadn’t even thought of!

Panic-Free Pricing is for you if…

  • You’ve been learning lettering and/or calligraphy for a while, and you’re ready to start profiting from your skills
  • You’ve been approached by someone who wants to hire you, but you have no idea where to even start for giving them a quote
  • You’re paralyzed by the thought of messing something up (or even doing something illegal!)
  • You can’t find the confidence to charge what you’re worth
  • You just want reassurance that you’re pricing according to industry standards
  • You want a quick-reference guide you can go back to every time you quote a job, to make sure you’re not missing the mark

Your Instructors

  1. Becca Courtice launched The Happy Ever Crafter in 2015 after taking a modern calligraphy workshop—hosted by Joanne!—and becoming absolutely obsessed with calligraphy and lettering. Since then, Becca has grown an audience of over 500,000 aspiring artists all over the world and has grown her business exponentially through her simple, fun, and approachable teaching style.

  2. Joanne T. Lauzon founded her creative biz way back in 1992—a studio offering brand + publication design and, since 2014, hand lettering, illustration, watercolour, and mixed media art. Through workshops, classes, and retreats, both local and in her online community, CAMP with JoeGirl, Joanne guides folks around the globe to live joyful lives through creative play.

With over 30 years of combined experience in quoting design and lettering projects…

We get asked pricing questions all the time.

Which is why we teamed up to bring you the exact pricing resource we wish we had when we started our businesses.

Class Curriculum

  • Introduction (9:31)

  • Download Your E-Book

  • Join the Facebook Group

Part One: Mindset + Fundamentals
  • Mindset (13:41)

  • Mindset Quiz

Part Two: Know Your Worth
  • Introduction (0:51)

  • Hourly Rate (6:37)

  • Your Minimum Charge (5:34)

  • Hourly vs. Project Rates (12:29)

  • Value-Based Pricing (2:54)

  • Know Your Worth Quiz

Part Three: Factors + Considerations
  • Factors + Considerations (18:35)

  • Factors + Considerations Quiz

Part Four: The Fuzzy Stuff
  • Introduction (1:35)

  • Friends & Family Discounts (9:14)

  • Working for Exposure (4:34)

  • Bartering (2:52)

  • Bulk Pricing (4:54)

  • Red Flags (7:09)

  • The Fuzzy Stuff Quiz

Part Five: Real Numbers
  • The Real Numbers (2:19)

  • Real Numbers Quiz

Part Six: Estimates, Invoices & Contracts
  • Overview (8:17)

  • Estimates (3:26)

  • Contracts (8:00)

  • Invoices (3:40)

  • Estimates, Contracts + Invoices Quiz

Part Seven: The Swipe File
  • Introduction (2:28)

Part Eight: FAQs
  • Introduction (1:00)

  • FAQ List

Part Nine: Resources
  • Introduction (0:39)

Part Ten: Confidence, Baby!
  • Pep Talk! (3:56)

  • Confidence Check-Up

A Few Final Words…
  • Thank You (1:31)

Bonuses!
  • 5 Keys to Confident Pricing Workshop (1:32:10)

  • 15 Ways to Find Clients (32:12)

  • Nicole Brenza

    When I signed up for Panic-Free Pricing I was in the beginning stages of starting my own business. I was pretty lost but Becca’s course helped me understand how to price my work.

    Better yet, it taught me why it’s so important to price according to your value and not be afraid to do so. I would absolutely recommend this course to anyone starting their business!

  • Rebecca Hoffman

    Panic-Free Pricing provides the kind of practical, real world guidance that I found to be missing from so many creative business courses. For anyone trying to make a go of starting a calligraphy or lettering business, no matter the scale, this is what you need to know about pricing presented in a clear way and using real numbers.

    I also learned about the importance of valuing my work and my time, and how to factor that value into my pricing decisions.

Still have questions?

  1. The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

  2. How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

  3. Yes! We want to make sure this course is actually helpful for you. If, within the first 7 days, you decide that this course isn’t for you, we’ll work with you to make sure you get what you need, even if that means a full refund.

  4. Yes! It’s still absolutely applicable to you. There are actual numbers in there, so of course you’ll have to convert them currency-wise and adjust based on your market area (do your research, find out what the cost of living is and adjust our figures for yours!).

    Our goal with this course is to be most helpful in terms of MINDSET things- so all of the factors you should be considering in your price, what questions you should be asking the clients before starting jobs, and more.

    Next, we cover invoices/estimates/contracts, and those are standard for all of us! We don’t cover things specific to countries in those, we simply show you what pieces make up your estimates/invoices/contracts, and what information should be on them.

    Long story short, this course is absolutely be helpful no matter where you live. The actual numbers aren’t the point- it’s about learning how to VALUE your work!! *insert jazz hands here*

Ready to enroll?

Turn your passion into profit.

Sign up for Panic-Free Pricing today and start charging what you DESERVE for your services.