Block Lettering 101 – A Mini Lesson With Hayley Barry

In this mini lesson with Hayley Barry, you’ll learn the ABC’s of block lettering! Like, LITERALLY. You’ll learn the actual ABC’s because Hayley goes through the entire alphabet with not one, not two, but THREE different styles of block letters!!

Check out the video for the lesson and then scroll down for my key takeaways!


  • The basic structural elements of letter forms
  • How different letters have different height and width ratios and how others have the same ratios
  • Why the letter H is a great reference letter for the rest of your letters
  • Why negative space is an important element to consider for visual unification
  • Why the letter B should either be equal or bottom heavy, but never top heavy
  • How to avoid making “dinky” looking letters
  • The easiest way to make an S
  • How changing the basic structure of a letter can add interest and style and make your letters more interesting


  1. There are three different ways to break up letter forms: circle letters, rectangle or squarer letters and triangle letters.
  2. Visual unification is much more important than physical unification, because you want all of the letters to LOOK correct visually.
  3. FEELING is the most important thing. You want things to feel right.
  4. Be consistent! If you cross the H really low, cross the E really low.


Like this episode?! I’d be SO GRATEFUL if you’d leave a comment on the video!


  1. I thought this was a great tutorial and am already practicing the very next night. I am trying to see if I can print out what Hayley showed us, but I don’t think so. If I am wrong, please let me know. Thanks.

  2. Hayley Barry you explained and demonstrated the art of block lettering so clearly, I was totally in awe. All Becca’s videos are fabulous and well constructed, but huge thanks to you and Becca for a great lesson.

Tell me what you thought!